Friday

Network Expansion Starts With Relationships

 
If your future were determined solely off the network of friends you have now, would you trade them in? If every job or college interview depended not off of your performance, but your friends, how would it turn out for you? Now that I have your attention, are you at least thinking about it? As a headstrong teen-ager who got into a L-O-T (!) of trouble with my friends, my Grandmother used to always tell me: “Show me your friends and I will show you your future.”  It made no sense to me at the time, however, the notion of being guilty by...
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Sunday

The Value of Proof Reading

 
Nothing hurts the image of a brand (mine, yours, and even "big" businesses!) like a misplaced apostrophe or glaring spelling error.    Before launching articles, items for sale, or even a blog post on your website, be sure to do a thorough proofread of every page of web copy to check for errors yourself, or even pass the copy on to a friend or colleague who can double-check your work.   If you’re not a confident writer, it may be worthwhile investing in the services of a professional editor who can re-frame your...
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Monday

Online Marketing Errors You Can Avoid

 
While it's true that many entrepreneurs have used the Internet to build lucrative businesses and better lifestyles, for every successful marketer, there are hundreds who never even make enough money to break even.  We can all avoid being a part of this unfortunate majority by learning from the mistakes and strategies of successful marketers. This posting outlines a few of the worse online...
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Sunday

Business Breadcrumbs....

 
So....you're a solopreneur. You're the bookkeeper/accountant, CEO, secretary and janitor all rolled into one, right? Me, too! The only difference in us is that I'm very clear that the way I pay myself each month, which would probably NOT be endorsed by your bookkeeper or accountant. It IS unorthodox, but then again, the way most solopreneurs pay themselves is by seeing what is leftover after paying...
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