As a follow-up to my last post, ("Network Expansion Starts With Relationships"), I was asked to discuss how one should go about expanding their circle. Expansion should be an ongoing effort, whether personal or business related, but it is definitely a business building requirement. This past month I’ve done just that…expanded my circle. Here’s how you can expand yours:
1. Sell yourself –Treat yourself like a business. Or as my older brother would say, "treat yourself like a brand”. Everywhere I go I’m talking about what...
Tuesday
Friday
Network Expansion Starts With Relationships
If your future were determined solely off the network of friends you have now, would you trade them in? If every job or college interview depended not off of your performance, but your friends, how would it turn out for you? Now that I have your attention, are you at least thinking about it?
As a headstrong teen-ager who got into a L-O-T (!) of trouble with my friends, my Grandmother used to always tell me: “Show me your friends and I will show you your
future.” It made no sense to me at the time, however, the notion of being guilty by...
Sunday
The Value of Proof Reading
Nothing hurts the image of a brand (mine, yours, and even "big" businesses!) like a misplaced apostrophe or glaring spelling error.
Before launching articles, items for sale, or even a blog post on your website, be sure to do a thorough proofread of every page of web copy to check for errors yourself, or even pass the copy on to a friend or colleague who can double-check your work.
If you’re not a confident writer, it may be worthwhile investing in the services of a professional editor who can re-frame your...
Monday
Online Marketing Errors You Can Avoid
While it's true that many entrepreneurs have used the Internet to build lucrative businesses and better lifestyles, for every successful marketer, there are hundreds who never even make enough money to break even. We can all avoid being a part of this unfortunate majority by learning from the mistakes and strategies of successful marketers. This posting outlines a few of the worse online...
Sunday
Business Breadcrumbs....
So....you're a solopreneur. You're the bookkeeper/accountant, CEO, secretary and janitor all rolled into one, right? Me, too! The only difference in us is that I'm very clear that the way I pay myself each month, which would probably NOT be endorsed by your bookkeeper or accountant. It IS unorthodox, but then again, the way most solopreneurs pay themselves is by seeing what is leftover after paying...
Friday
Advertising Online
A well-known cartoon shows two dogs in front of a computer. The caption reads, "On the Internet, nobody knows you're a dog."
While the cartoon is amusing, the reality is not. The inherent anonymity of the Internet has fostered a number of questionable advertising and marketing practices, such as unsolicited email spam. Over the past decade, Federal and state governments have passed advertising laws that protect consumer privacy and ensure fair and truthful advertising practices online.
If you plan to advertise online -- whether you're buying...
Wednesday
Networking Groups - Part 5
Online networking/social web sites: Are they really networking and are they really working?
You can find them everywhere on the Internet. Based on contact management, they are direct in messaging, emailing, and even in the six degrees of separation. They go by many different names and have various methods of finding people. The problem with these sites is that they are not really networking. Do you disagree?
To be effective in networking requires building a relationship with another person. This is difficult to do through messages and email....
Monday
Networking Groups - Part 4
What is a leads group? Leads groups seem to be the most popular form of networking judging that comment by the fact that there are more leads groups in existence that have been around for a long time than most other types of groups.
Leads groups are often referred to as closed groups. This means that there can only be one type of a business represented in a group. For instance, I'm a member of a closed group where I am the only writer in the group. Other freelance writers would be allowed to visit, but if they wanted to join the organization they...
Friday
Networking Groups - Part 3
I talk a lot about Focused Networking, but I've never written about the subject, so it seems like a good idea to include it in this series on "Networking Groups".
In each business, we have a target market or the perfect prospect. If you have been in a particular business for any length of time, you should know what type of person or business owner falls into this category for you. If not, it is time to figure out who this might be.
In networking for business it is important to have a well rounded networking schedule. You should attend many...
Wednesday
Networking Groups - Part 2
In "Networking Groups - Part One", I wrote about the four types of networking groups. Now, let's take a look at a category of networking groups.
One category that most people are familiar with is the Chamber Of Commerce. Chambers serve a long standing role in the business community. It is a role of development and support. A Chamber Of Commerce can offer business both small and large with networking opportunities, training programs, legislative assistance and a host of other benefits. A Chamber Of Commerce can be a local, statewide, national,...
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