Become A Better Email Marketer: Subscriber Expectations

Consistency is one of the most important expectations in your email marketing campaigns. When subscribers sign up for a "free ebook", or a "free gift"----that's what they expect: to receive one email that contains the link to receive the ebook/gift that they signed on for. They do not expect to begin receiving daily, weekly or monthly emails from you. If they do start receiving unwanted emails from you, then it's realistic to expect that they will report you for spamming.

Consistency matters – but before you can consistently meet the expectations of your Readers, you have to set them! If your subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are – those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.

So how do you create expectations that you then meet?

As I see it, you get 3 critical opportunities to do so.

Today, let’s discuss the first one:

Create Subscriber Expectations Before The Opt-In

The minute potential subscribers become aware that you’re even offering something by email, they begin to make assumptions about that offering, like:

* What they’ll get from you if they sign up
* How often they’ll get it
* The value/benefit to them if they sign up (or the lack of it)
* The cost to them if they sign up (their time and privacy, plus: are you going to share their email address with someone else?)

If you don’t replace these assumptions with expectations that match what will actually happen, then these potential subscribers either won’t sign up, or they’ll be confused/dissatisfied/angry when what actually happens doesn’t match those assumptions. Which means that the next thing you must do is......

Clearly Explain, In or Near Your Opt-in Form:

* What kind of content you’ll be sending (you may even want to link to a sample email)
* How they’ll benefit as a subscriber (this is your email’s value proposition: why should someone subscribe?)
* When/how often the subscriber will hear from you (estimate if need be)
* What you do and won’t do with subscribers’ information (this may not be necessary in all cases – especially if you already have the visitor’s trust – but in general it’s a good idea)

Hope you enjoy this posting; Critical Opportunities #2 and #3 will be posted shortly. How are your efforts going with email marketing?


~Manifest your Business Solutions and build a better business. The original post is on Manifest Business Solutions © copyright, 2011. Share it freely, but you must link back to this source.Regards,Admin

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Blending Your Ideas and Email Marketing

Whether we like it or not, the words used in Email Marketing are very important. Whether you are writing a short or long email, your words must communicate your ideas.

But you don’t write words to communicate alone. You write them to request an action. Sometimes it’s subscribing, responding, purchasing – whatever you want YOUR Readers to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed: your call to action. This is the decision point for your Readers. The words you use here could sway readers either way. And that, my friends, is WHY the words of your email are so very important!

Different words trigger different associations, and those can make or break the response. But your Readers’ responses will partly depend on your subject and the relationship you already have. A phrase, or wording that crashed and burned for me, may be the very same words that make your opt-in rate soar!

When choosing the words you want to write in your email marketing campaigns, keep in mind that you need to set correct expectations. Give your potential customers the information they need to make an informed choice. A well-informed subscriber is a happy subscriber.

Find out more by reading our article on Subscriber Expectations.





~Manifest your Business Solutions and build a better business. The original post is on Manifest Business Solutions © copyright, 2011. Share it freely, but you must link back to this source.Regards,Admin

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Automate Your Business With The Income Infuser System

Income Infuser is a done for you business that puts money in your pocket fast, easy and virtually all automatically.

You've probably even been told that you should have an affiliate program so someone else can sell your product for you. And you've always thought that you'd get around doing all that work, "someday", right? Well, guess what? You don't have to wait anymore, because you can have your OWN business today!

With THIS system, as soon as you install the software, EVERYTHING will be done for you... in just a matter of seconds, you'll have a squeeze page to build a profitable email list, you'll have products to sell with KILLER sales letters, you'll have your very own funnel of up-sells, down-sells, and even cross-sells.

And that's why it's so important for you to take action on this. Don't look back a year from now and realize you missed out on an amazing opportunity. Actually, opportunities are never "missed"...they're taken by others while you're still "thinking about it".

Take advantage of this one. Basic Membership is free so check it out and kick the tires! Check out this quick overview of the Income Infuser System.



~Manifest your Business Solutions and build a better business. The original post is on Manifest Business Solutions © copyright, 2011. Share it freely, but you must link back to this source.Regards,Admin

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The Fine Print of Any Online Business

If someone gave you a new BMW, you wouldn't complain if you had to put gas in it, would you? Well, the same thing's at work here. We're giving you the business; you just have to run it.

I need to be very clear about something: When you join our free membership, we are handing you the keys to a real, honest to goodness legitimate internet business.

This is the real McCoy. If I gave you a car you'd be happy. But a car won't actually make you money on autopilot like this can.

Just like a car, there are other expenses besides the initial purchase. If I gave you a brand new BMW you'd have to get car insurance, tags, and every week you'd pay to fill it with gasoline.

An internet business is the same way. You have the "car" now, but you need a few other things to keep that car running. First, you need a domain name. This is non-negotiable. A domain name is what makes this whole thing work.

You also need hosting for your domain name. This is like paying rent on an apartment or putting gas (hosting) in your car (domain name).

You host your website so it stays online and people can find it. If you want a more detailed instruction on hosting, just ask.

Another thing you'll need is an Autoresponder service; we like and use Aweber. A really great autoresponder service allows you to build that ultra profitable email list that will continue making you money for years to come.

And finally, you need to be able to advertise. You should have an advertising budget depending on how fast you want to grow, its up to you. Some people have more time and would rather do free methods; others want to ramp up quick and use paid methods; and some folks use a combination of the two. It's your business, so it's your choice.

We want to make sure you're a success. Free advertising is great; as a matter of fact, the one I use is free and SAFE - but it takes time. When its gotta be fast, you've got to pay. To get more for your money, this paid advertiser/ brand builder is the only way to go.

Those are the basics. And this is your time to shine and experience for yourself the awesome power of your own internet business.




~Manifest your Business Solutions and build a better business. The original post is on Manifest Business Solutions © copyright, 2011. Share it freely, but you must link back to this source.Regards,Admin

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