Blending Your Ideas and Email Marketing

Whether we like it or not, the words used in Email Marketing are very important. Whether you are writing a short or long email, your words must communicate your ideas.

But you don’t write words to communicate alone. You write them to request an action. Sometimes it’s subscribing, responding, purchasing – whatever you want YOUR Readers to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed: your call to action. This is the decision point for your Readers. The words you use here could sway readers either way. And that, my friends, is WHY the words of your email are so very important!

Different words trigger different associations, and those can make or break the response. But your Readers’ responses will partly depend on your subject and the relationship you already have. A phrase, or wording that crashed and burned for me, may be the very same words that make your opt-in rate soar!

When choosing the words you want to write in your email marketing campaigns, keep in mind that you need to set correct expectations. Give your potential customers the information they need to make an informed choice. A well-informed subscriber is a happy subscriber.

Find out more by reading our article on Subscriber Expectations.





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